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Custom Attributes Overview
The addCustomAttribute function adds a custom attribute to the session you are working on, which helps you isolate it on the Noibu platform for later use. The attribute can be used to search Noibu sessions in a Session Search, and you can search by either the name or attribute value.
Read more here
https://help.noibu.com/hc/en-us/articles/5150366162189-Noibu-JS-SDK